Mission

We want to create the world’s first Shopping-To-Earn platform on blockchain with first-of-a-kind revenue-sharing smart contract and build a global network of shoppers, micro-influencers, brands, and logistics providers.

Vision

We empower users to make money based on their social engagements and strive to become the first SocialFi DAO in e-commerce.

Fado go

A Platform of Future Without Any Boundaries

FADO Go is setting the next generation of livestream e-commerce and cryptocurrency

By taking a hybrid approach that combines the best practices of cross-border e-commerce platforms with social emerging technologies, FADO Go is built with a modern social technology-based international trade method that directly connects manufacturers with consumers and makes livestream cross-border shopping as simple as buying on social media platforms. We utilize blockchain to take our service quality to a whole new level with new decentralized features and differentiate ourselves apart from the competition of global e-commerce.

Use Cases & Benefits

Buyers

Shop to receive up to 10% cashback in FADO token

Member rewards: Earn up to 2x current income

Pay for goods & services in FADO token

FADO token rewards for engagement on social media, user-generated content, account sign-up, birthdays/anniversaries, and exclusive event invitations

Brands/Suppliers

Hold FADO token to book KOLs & influencers for marketing

Pay platform services & KOLs for hosting campaigns/live shows

Selling products in livestreams and boost sales

Establish brand community

Merchants: Small business, KOLs & Influencers

Small businesses register to livestream products in FADO token

Select products they like from brands and livestream to sell

Airdrop FADO token to fans during promotions and games

Livestream to earn and get paid in FADO token by livestream hours, view counts, and sales volumes

Leverage fan subscriptions which allow dedicated fans to support them by paying for special benefits

Fans

Watch livestreams to earn FADO token

Receive tips in FADO token from KOLs

Investors

Stake FADO token and LPs to earn rewards

Yield farm with FADO Go’s DeFi services

Logistics

Hold FADO token to become logistics service providers

Cashback for customers using their shipping service

Affiliates

Share referral link to earn FADO token

Our Ecosystem

Fado Vietnam is a pioneer cross-border e-commerce in Vietnam that provides a full customer-centric experience with our shopping platform that has been tailored to meet the local market needs. Customers in Vietnam are able to access a wobbling 5 billion products listed on major E-Commerce websites around continents. We also handle custom clearance and other bureaucratic processes for importing products to Vietnam on behalf of customers. We encourage thousands of Vietnamese merchants to market and sell their products to the world through our worldwide network of delivery and warehouse around major E-Commerce markets with our expertise in global logistics.

Fado Vietnam's achievements:

  • Top 5 e-commerce site in Vietnam
  • Top 1 cross-border e-commerce platform in Vietnam
  • Revenue: 4.8 million++ USD in 2020
  • Compound annual growth rate: 38% (5YCAGR)
  • 1.5 million++ customers per year
  • Sold over 25 million++ products

Fado168 is the first cross-border e-commerce in the Cambodian market. Fado168 was created firstly as Amazon Cambodia to make Cambodians feel comfortable shopping on a cross-border e-commerce platform. However, Fado168 has recently been recognized as the first choice for Cambodian consumers whenever they want to buy oversea products from any international online marketplaces.

Fado Cambodia's achievements:

  • Top 1 cross-border e-commerce platform in Cambodia
  • Revenue: 500 thousand++ USD in 2020
  • Compound annual growth rate: 18%
  • 4 thousand++ customers per year

Giaonhan247 is a proxy shopping and package forwarding service that lets Vietnamese customers order online products worldwide and we will buy products on customers’ behalf and ship them to their home addresses.

Giaonhan247's achievements:

  • Top 10 logistics service in Vietnam
  • Revenue: 3 million++ USD in 2020
  • Compound annual growth rate: 20%
  • 1.1 million++ customers per year

Pearla is the personal goods shopper solution in e-commerce with curated products from around the world for High Earner Not Rich Yet (HENRY). Pearla is a team of buyers and experienced analysts with a passion for shopping and helping people spend money wisely. Pearla's platform connects local products around the world with competitive prices and quality.

Product categories: fashion, electronics, supplements, cosmetics, home decor, etc.

PEARLA's achievements:

  • 40K ++ Followers on Instagram
  • Since 2017

Tokenomics

FADO Go creates a dual-token ecosystem with FADO (Utility Token) and FGT (Governance Token) to establish sustainable and long-term business growth.

FADO will be fair-launched to the community via IDO Launchpads. We aim to raise funds for the governance token FGT and do IEO in the next 6 months after the FADO token release.

FGT governance token represents voting powers in the ecosystem and has the deflation mechanism through Buy Back & Burn based on FADO Go's revenue. Holders will shape the future of FADO Go by showing their support/disapproval for upgrades in the ecosystem and deciding the usage of the community treasury.

Shoppers will be able to earn extra income with FADO Go if they stake either or both tokens, participate in key governance votes, and pay for goods & services on our shopping platform.

Utility Token (FADO)

FADO token aims to raise funds to develop all features in Shopping-To-Earn & Dropping-To-Earn for FADO Go.
Ticker: FADO
Token price: $0.0016/FADO
Total supply: 10,000,000,000 FADO
Total Market Cap
$ 16,000,000
Allocation Price Quantity TGE Quantity at TGE Vesting
Private 4.5% $ 0.0016 450,000,000 5% 22,500,000 5% release at TGE, linear vesting in 12 months
Launchpads 8.0% $ 0.0016 800,000,000 5% 40,000,000 5% release at TGE, linear vesting in 12 months
Transaction Mining 60.0% 6,000,000,000 Generated per transaction after TGE. FADO token is minted based on FADO Go’s revenue and buying surplus.Minted token will be paid out: 70% for Buyers/Members/KOLs, and 30 for Team
Marketing 14.0% 1,400,000,000 5% 70,000,000 5% release at TGE, linear vesting in 24 months
Ecosystem 8.0% 800,000,000 5% 40,000,000 5% release at TGE, linear vesting in 24 months
Liquidity 5.5% 550,000,000 20% 110,000,000 100% release at TGE

Governance Token (FGT)

FGT tokenomics will be finalized with more details based on FADO token valuation. FGT token sale will raise funds to develop the SocialFi Live Shopping platform on FADO Go.
Ticker: FGT
Total supply: 100,000,000 FGT
Token price: N/A
Allocation FGT Token Vesting
Seed 10% 10,000,000 Unlock 10% before listing, 2 months cliff, vesting in 3 years.
Private 15% 15,000,000 Unlock 10% before listing, 2 months cliff, vesting in 2 years.
Team 20% 20,000,000 Vesting in 4 years. 12 months cliff. Linear unlock starting from the 2nd year.
Advisors & Partners 6% 6,000,000 Vesting in 2 years. 12 months cliff. Linear unlock starting from the 2nd year.
IEO 5% 5,000,000 100% release at TGE.
Marketing 17% 17,000,000 Vesting in 4 years.
Liquidity & Exchange 5% 5,000,000 20% release at TGE, vesting in 1 year.
Ecosystem Growth 22% 22,000,000 Vesting in 4 years.

Read Our Documents

Here is our full documents that help you to understand about us.

Our Technology

FADOGO.IO IS NOW LIVE

Adopting AI, Big Data, Machine Learning, and Blockchain to create a superior shopping experience

  • Try our world-class e-commerce services at Fadogo.io
  • Shop your favorite items by pasting product links on the site to get service quotes
  • Seamless check out experience
  • Real-time order tracking
  • Fast delivery, low shipping costs
  • Simple estimation tool
  • Multilingual customer support

The Roadmap To Success

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Our Team

The FADO Go Team gathers professionals with deep passion, industry expertise & proven records in Blockchain, Fintech, IT, Logistics, and E-commerce.

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Thuy Pham
Chief Executive Officer
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Thuy Pham

Chief Executive Officer

Thuy has more than 10 years of experience in consultancy, strategic management and business development for start-ups in Vietnam, India, the US, and Africa. For the last 5 years, she has been working in the tech industry and challenged herself in different roles to merge into the blockchain space. She has spoken for many local and international blockchain conferences to promote decentralization and crypto adoption all over the world.

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Dat Pham
Founder & COO
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Dat Pham

Founder & COO

Dat is a versatile and outstanding experienced executive with a sharp business mindset. He has founded 4 major companies and 3 of them record impressive revenue up to 7 figures per year with an annual growth rate of up to 30%. Dat is also the COO of 2 blockchain projects, one is in the real estate industry and the other is Fado Global. As an advisor for many different logistics and e-commerce projects, Dat has led these businesses to successful market penetration and significant return on investment.

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Mic Nguyen
Chief Business Officer
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Mic Nguyen

Chief Business Officer

Mic Nguyen has more than 20 years of experience combined in execution, strategic planning, business development, information technology in both the federal government and the commercial sector. Mic has worked on multiple billion-dollar projects and products across many customers such as the Department of Defense, Patent and Trademark Office, Census Bureau, NASA, IMF, etc. With expertise in AI, Blockchain, platform technology, he co-founded 2 multi-million-dollar startups. Currently, he is holding important positions in many companies such as Huuk, AINOVATION, Med2Lab. Mic also joined GIANTY as an Executive Vice President to expand GIANTY's footprint in the U.S. and Global market.

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Han Nguyen
Strategic Director
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Han Nguyen

Strategic Director

Founder and CEO of Thudo Multimedia. The first Chief Software Engineer to successfully launch HANEL brand products such as CRT flat screen TVs, digital TV receiver.

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Hoa Pham
Chief Technology Officer
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Hoa Pham

Chief Technology Officer

Hoa has accumulated a strong expertise in AI and Deep learning throughout the time working as a technical director in major international companies (VNG, FPT, and GNT). He started many successful projects a few years ago. Recently, he has founded deep tech startups such as BioTurning (bioinformatics tools for biologists), and HeraTap Inc.

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Dung Chung
Chief Information Officer
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Dung Chung

Chief Information Officer

Dung is currently the CIO for the #1 cross-border e-commerce platform Fado.vn in Vietnam. He has over 20 years of experience in Software Developing. Dung was a Technical Lead for prestigious enterprises in Vietnam, namely GNT Vietnam (one of the world’s leading IT companies), VNG (Vietnam’s first unicorn), and FPT (a reputable corporation in Vietnam). Also, Dung has profound knowledge in the crypto space as a Technical Engineer and an investor.

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Anh Nguyen
Creative Director
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Anh Nguyen

Creative Director

Anh is the founder of Content Anomaly, a modern concept multidisciplinary fashion house based in Seattle, USA. He was the Creative Director for many different brands namely CURA the Curator and hotel Gaza. His unique taste in Fashion and Art has taken him far to the 2nd place in the International Art & Design.

Advisors

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Lam Ho
Board Advisor
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Lam Ho

Board Advisor

Lam is business advisor, co-founder of Alpha Group and CEO of Gianty Inc. In 2001, he founded GIANTY Inc. in Japan. Since 2006, he has constructed offshore development system in Vietnam, and made GNT offshore software development services have a stronger presence on the global tech market. Gianty has incubated and invested in many successful blockchain projects such as Cryptia.

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David Tran
Board Advisor
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David Tran

Board Advisor

Dr. David (Duc) Tran is an Associate Professor of Computer Science at the University of Massachusetts in Boston (USA), where he is Director of the Network Computing Lab. He is also a Research Professor at Vin University and a Blockchain collaborator at the Vietnam Institute for Advanced Studies in Mathematics (VIASM). He has cofounded, advised, and invested in several startups leveraging blockchain for fintech, edtech, real estate, retail, and entertainment.

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Loc Dinh
Board Advisor
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Loc Dinh

Board Advisor

Mr. Logan Dinh is a CMO of LaunchZone who is known as an expert in the blockchain field. His company mainly gives advice, orients, mentors startups companies to Go Global, invests in potential projects, supports launching projects to the international community, including startups like Step Hero and HeroFi.

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Thanh Dao
Board Advisor
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Thanh Dao

Board Advisor

Mr. Thanh Dao is currently a Co-founder and CTO of LaunchZone, The Ultimate DeFi Platform to support the incubation of Blockchain startups. In 2021, He and his team in LaunchZone have guided and supported a number of startups to go global successfully, notably, StepHero and HeroFi. With the mission of becoming a "launching pad" for young startups to reach international levels, he has supported the organization of many blockchain startup competitions.

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Dung Nguyen
Board Advisor
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Dung Nguyen

Board Advisor

Dung is the president of Vietnam E-Commerce Association (VECOM) which is a prominent association for E-commerce businesses in Vietnam. Dung is also a member of the Board of Director at Yeah1Group.

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Jeanette Seng
Board Advisor
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Jeanette Seng

Board Advisor

Jeanette Seng has over 18 years of experience in top general and financial management positions. She has worked for international companies in corporate, start-up, and restructuring roles. Since 2014, she has engaged with Fintech firms, including Blockchain and cryptocurrency companies, after gaining diverse expertise in private equity at TPG Capital in San Francisco and wealth management in Singapore. Ms. Jeanette also continues as an advisor/consultant to those companies and to OMvino, Vesto.io, Fado Global, Dealogikal, and Mantle.fund.

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Thorsten Reblin
Board Advisor
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Thorsten Reblin

Board Advisor

Thorsten is the Managing Director of Agotrans Air Cargo GmbH which provides international logistics solutions. He’s got over 20 years of experience in the International Logistics and Supply Chain Management field. Thorsten is passionate about coordinating resources for optimization to deliver the best efficiency in the Logistics process. He holds a Bachelor degree in Transportation, Logistics, Materials, Supply Chain Management from the Academy for World Trade in Germany.

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May Liu
Board Advisor
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May Liu

Board Advisor

May Liu is currently Managing Partner of SparkDC, one of the most active crypto investment ventures. She graduated from Columbia University with a Master's Degree in Mathematics and Statistics. With her profound knowledge and experience, she is also an investor for many successful Blockchain projects like The Graph, 1inch Network, etc.

Our Partners

Backed by

Press Release

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KardiaChain and FADO Join Hands to Bring Transparency to E-Commerce Marketplace

FADO has been working since 2011 to change the narrative of the e-commerce market in Vietnam by introducing a fair system to retail users. The company has been successfully getting rid of cross-border e-commerce barriers, helping shoppers import billions of products directly from all around the globe.

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Fado.vn stops trading H&M products over map with nine-dash line

The cross-border e-commerce platform Fado.vn, on April 7, officially announced its indefinite halt of trading items from the Swedish fashion retailer H&M, following H&M’s posting of a map containing the so-called nine-dash line on its website.

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Fado Vietnam inks deal with Alibaba to support domestic firms

Cross-border e-commerce platform Fado Vietnam and its Chinese counterpart Alibaba signed a cooperation agreement on March 14 in Ho Chi Minh City to launch a new trading channel supporting Vietnamese firms, especially small- and medium- sized enterprises (SMEs).

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Vietnam cross-border e-commerce platform Fado eyes expansion

Fado, the first Vietnam cross-border e-commerce platform, plans to help local SMEs go global.

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Fado.vn - The first e-commerce platform in Vietnam to apply Blockchain into practice

On June 1 2021, Fado.vn has officially put its FADO Loyalty Program based on Blockchain technology into operation

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Fado.vn boosts Vietnamese products amid rise in international interest

Fado, is working in partnership with the Vietnam Chamber of Commerce and Industry and the Vietnam Ecommerce Association along with a network of provincial government’s trade promotion agencies to promote a new program for small and medium sized enterprises (SMEs) to help them gain recognition on the international stage via its platform.

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Fado.vn - Sàn Thương mại điện tử đầu tiên ở Việt nam ứng dụng Blockchain vào thực tế

Ngày 1/6/2021, Fado.vn chính thức đưa vào hoạt động hệ thống tích lũy điểm thưởng đối với khách hàng thân thiết.

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Fado.vn ดันสินค้าเวียดนามสู่ตลาดโลก ตอบรับกระแสความสนใจที่เพิ่มขึ้น

Fado เป็นแพลตฟอร์มอีคอมเมิร์ซข้ามพรมแดนรายแรกของเวียดนาม ที่ก่อตั้งขึ้นในปี 2557 โดยมีเป้าหมายเพื่อสร้างช่องทางช่วยเหลือ SMEs เวียดนามให้เข้าถึงลูกค้าทั่วโลก.

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Fado.vn, 국제적 관심 증가하는 가운데 베트남 제품 지원

2019년 1~4월 베트남의 미국 수출량이 1년 전과 비교해 거의 40% 가까이 증가했다고 한다[1]. 이 추세가 지속됨에 따라, 베트남의 국경 간 전자상거래 플랫폼 Fado는 중소기업이 자사 플랫폼을 통해 국제 무대에서 인지도를 쌓도록 지원하는 새로운 프로그램을 홍보하고자 베트남 상공회의소(Vietnam Chamber of Commerce and Industry, VCCI) 및 베트남 전자상거래협회(Vietnam Ecommerce Association)를 비롯해 성 정부 무역증진기구 네트워크와 협력하고 있다.

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Alibaba ties up with Fado to sell Vietnamese goods globally

Small and medium-sized enterprises in Vietnamese can export their products all over the world through the online market at http://alibaba.fado.vn.

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Fado.vn boosts Vietnamese products amid rise in international interest

Fado, is working in partnership with the Vietnam Chamber of Commerce and Industry and the Vietnam Ecommerce Association along with a network of provincial government's trade promotion agencies to promote a new program for small and medium sized enterprises (SMEs) to help them gain recognition on the international stage via its platform.

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FPT Shop bất ngờ cho khách đặt hàng từ Mỹ, Nhật, Đức

Hiện người dùng Việt Nam có thể đặt hàng từ Mỹ, Nhật, Đức với kênh mua hàng Amazon ngay trên website của FPT Shop.