Contract address


We want to create the world’s first Shopping-To-Earn platform on blockchain with first-of-a-kind revenue-sharing smart contract and build a global network of shoppers, micro-influencers, brands, and logistics providers.


We empower users to make money based on their social engagements and strive to become the first SocialFi DAO in e-commerce.

Fado go

A Platform of Future Without Any Boundaries

FADO Go is setting the next generation of livestream e-commerce and cryptocurrency

By taking a hybrid approach that combines the best practices of cross-border e-commerce platforms with social emerging technologies, FADO Go is built with a modern social technology-based international trade method that directly connects manufacturers with consumers and makes livestream cross-border shopping as simple as buying on social media platforms. We utilize blockchain to take our service quality to a whole new level with new decentralized features and differentiate ourselves apart from the competition of global e-commerce.

Use Cases & Benefits


Shop to receive up to 10% cashback in FADO token

Member rewards: Earn up to 2x current income

Pay for goods & services in FADO token

FADO token rewards for engagement on social media, user-generated content, account sign-up, birthdays/anniversaries, and exclusive event invitations


Hold FADO token to book KOLs & influencers for marketing

Pay platform services & KOLs for hosting campaigns/live shows

Selling products in livestreams and boost sales

Establish brand community

Merchants: Small business, KOLs & Influencers

Small businesses register to livestream products in FADO token

Select products they like from brands and livestream to sell

Airdrop FADO token to fans during promotions and games

Livestream to earn and get paid in FADO token by livestream hours, view counts, and sales volumes

Leverage fan subscriptions which allow dedicated fans to support them by paying for special benefits


Watch livestreams to earn FADO token

Receive tips in FADO token from KOLs


Stake FADO token and LPs to earn rewards

Yield farm with FADO Go’s DeFi services


Hold FADO token to become logistics service providers

Cashback for customers using their shipping service


Share referral link to earn FADO token

Our Ecosystem

Fado Vietnam is a pioneer cross-border e-commerce in Vietnam that provides a full customer-centric experience with our shopping platform that has been tailored to meet the local market needs. Customers in Vietnam are able to access a wobbling 5 billion products listed on major E-Commerce websites around continents. We also handle custom clearance and other bureaucratic processes for importing products to Vietnam on behalf of customers. We encourage thousands of Vietnamese merchants to market and sell their products to the world through our worldwide network of delivery and warehouse around major E-Commerce markets with our expertise in global logistics.

Fado Vietnam's achievements:

  • Top 5 e-commerce site in Vietnam
  • Top 1 cross-border e-commerce platform in Vietnam
  • Revenue: 4.8 million++ USD in 2020
  • Compound annual growth rate: 38% (5YCAGR)
  • 1.5 million++ customers per year
  • Sold over 25 million++ products

Fado168 is the first cross-border e-commerce in the Cambodian market. Fado168 was created firstly as Amazon Cambodia to make Cambodians feel comfortable shopping on a cross-border e-commerce platform. However, Fado168 has recently been recognized as the first choice for Cambodian consumers whenever they want to buy oversea products from any international online marketplaces.

Fado Cambodia's achievements:

  • Top 1 cross-border e-commerce platform in Cambodia
  • Revenue: 500 thousand++ USD in 2020
  • Compound annual growth rate: 18%
  • 4 thousand++ customers per year

Giaonhan247 is a proxy shopping and package forwarding service that lets Vietnamese customers order online products worldwide and we will buy products on customers’ behalf and ship them to their home addresses.

Giaonhan247's achievements:

  • Top 10 logistics service in Vietnam
  • Revenue: 3 million++ USD in 2020
  • Compound annual growth rate: 20%
  • 1.1 million++ customers per year

Pearla is the personal goods shopper solution in e-commerce with curated products from around the world for High Earner Not Rich Yet (HENRY). Pearla is a team of buyers and experienced analysts with a passion for shopping and helping people spend money wisely. Pearla's platform connects local products around the world with competitive prices and quality.

Product categories: fashion, electronics, supplements, cosmetics, home decor, etc.

PEARLA's achievements:

  • 40K ++ Followers on Instagram
  • Since 2017


FADO Go creates a dual-token ecosystem with FADO (Utility Token) and FGT (Governance Token) to establish sustainable and long-term business growth.

FADO will be fair-launched to the community via IDO Launchpads. We aim to raise funds for the governance token FGT and do IEO in the next 6 months after the FADO token release.

FGT governance token represents voting powers in the ecosystem and has the deflation mechanism through Buy Back & Burn based on FADO Go's revenue. Holders will shape the future of FADO Go by showing their support/disapproval for upgrades in the ecosystem and deciding the usage of the community treasury.

Shoppers will be able to earn extra income with FADO Go if they stake either or both tokens, participate in key governance votes, and pay for goods & services on our shopping platform.

Utility Token (FADO)

FADO token aims to raise funds to develop all features in Shopping-To-Earn & Dropping-To-Earn for FADO Go.
Ticker: FADO
Token price: $0.0016/FADO
Total supply: 10,000,000,000 FADO
Total Market Cap
$ 16,000,000
Allocation Price Quantity TGE Quantity at TGE Vesting
Private 4.5% $ 0.0016 450,000,000 5% 22,500,000 5% release at TGE, linear vesting in 12 months
Launchpads 8.0% $ 0.0016 800,000,000 5% 40,000,000 5% release at TGE, linear vesting in 12 months
Transaction Mining 60.0% 6,000,000,000 Generated per transaction after TGE. FADO token is minted based on FADO Go’s revenue and buying surplus.Minted token will be paid out: 70% for Buyers/Members/KOLs, and 30 for Team
Marketing 14.0% 1,400,000,000 5% 70,000,000 5% release at TGE, linear vesting in 24 months
Ecosystem 8.0% 800,000,000 5% 40,000,000 5% release at TGE, linear vesting in 24 months
Liquidity 5.5% 550,000,000 20% 110,000,000 100% release at TGE

Governance Token (FGT)

FGT tokenomics will be finalized with more details based on FADO token valuation. FGT token sale will raise funds to develop the SocialFi Live Shopping platform on FADO Go.
Ticker: FGT
Total supply: 100,000,000 FGT
Token price: N/A
Allocation FGT Token Vesting
Seed 10% 10,000,000 Unlock 10% before listing, 2 months cliff, vesting in 3 years.
Private 15% 15,000,000 Unlock 10% before listing, 2 months cliff, vesting in 2 years.
Team 20% 20,000,000 Vesting in 4 years. 12 months cliff. Linear unlock starting from the 2nd year.
Advisors & Partners 6% 6,000,000 Vesting in 2 years. 12 months cliff. Linear unlock starting from the 2nd year.
IEO 5% 5,000,000 100% release at TGE.
Marketing 17% 17,000,000 Vesting in 4 years.
Liquidity & Exchange 5% 5,000,000 20% release at TGE, vesting in 1 year.
Ecosystem Growth 22% 22,000,000 Vesting in 4 years.

Read Our Documents

Here is our full documents that help you to understand about us.

Our Technology


Adopting AI, Big Data, Machine Learning, and Blockchain to create a superior shopping experience

  • Try our world-class e-commerce services at
  • Shop your favorite items by pasting product links on the site to get service quotes
  • Seamless check out experience
  • Real-time order tracking
  • Fast delivery, low shipping costs
  • Simple estimation tool
  • Multilingual customer support

The Roadmap To Success


Our Team

The FADO Go Team gathers professionals with deep passion, industry expertise & proven records in Blockchain, Fintech, IT, Logistics, and E-commerce.

Thuy Pham
Chief Executive Officer

Thuy Pham

Chief Executive Officer

Thuy has more than 10 years of experience in consultancy, strategic management and business development for start-ups in Vietnam, India, the US, and Africa. For the last 5 years, she has been working in the tech industry and challenged herself in different roles to merge into the blockchain space. She has spoken for many local and international blockchain conferences to promote decentralization and crypto adoption all over the world.

Dat Pham
Founder & COO

Dat Pham

Founder & COO

Dat is a versatile and outstanding experienced executive with a sharp business mindset. He has founded 4 major companies and 3 of them record impressive revenue up to 7 figures per year with an annual growth rate of up to 30%. Dat is also the COO of 2 blockchain projects, one is in the real estate industry and the other is Fado Global. As an advisor for many different logistics and e-commerce projects, Dat has led these businesses to successful market penetration and significant return on investment.

Dung Chung
Chief Information Officer

Dung Chung

Chief Information Officer

Dung is currently the CIO for the #1 cross-border e-commerce platform in Vietnam. He has over 20 years of experience in Software Developing. Dung was a Technical Lead for prestigious enterprises in Vietnam, namely GNT Vietnam (one of the world’s leading IT companies), VNG (Vietnam’s first unicorn), and FPT (a reputable corporation in Vietnam). Also, Dung has profound knowledge in the crypto space as a Technical Engineer and an investor.

Han Nguyen
Strategic Director

Han Nguyen

Strategic Director

Founder and CEO of Thudo Multimedia. The first Chief Software Engineer to successfully launch HANEL brand products such as CRT flat screen TVs, digital TV receiver.

Our Partners

Backed by

Press Release


FADO Go - Reshaping Online Shopping, and now in preparation for the Initial Decentralized Offering (IDO), the shopping-to-earn platform based on blockchain technology, connects cross-border consumers, brands, KOLs, and logistics providers.


KardiaChain and FADO Join Hands to Bring Transparency to E-Commerce Marketplace

FADO has been working since 2011 to change the narrative of the e-commerce market in Vietnam by introducing a fair system to retail users. The company has been successfully getting rid of cross-border e-commerce barriers, helping shoppers import billions of products directly from all around the globe.

blog-thumb stops trading H&M products over map with nine-dash line

The cross-border e-commerce platform, on April 7, officially announced its indefinite halt of trading items from the Swedish fashion retailer H&M, following H&M’s posting of a map containing the so-called nine-dash line on its website.


Fado Vietnam inks deal with Alibaba to support domestic firms

Cross-border e-commerce platform Fado Vietnam and its Chinese counterpart Alibaba signed a cooperation agreement on March 14 in Ho Chi Minh City to launch a new trading channel supporting Vietnamese firms, especially small- and medium- sized enterprises (SMEs).


Vietnam cross-border e-commerce platform Fado eyes expansion

Fado, the first Vietnam cross-border e-commerce platform, plans to help local SMEs go global.

blog-thumb - The first e-commerce platform in Vietnam to apply Blockchain into practice

On June 1 2021, has officially put its FADO Loyalty Program based on Blockchain technology into operation

blog-thumb boosts Vietnamese products amid rise in international interest

Fado, is working in partnership with the Vietnam Chamber of Commerce and Industry and the Vietnam Ecommerce Association along with a network of provincial government’s trade promotion agencies to promote a new program for small and medium sized enterprises (SMEs) to help them gain recognition on the international stage via its platform.

blog-thumb - Sàn Thương mại điện tử đầu tiên ở Việt nam ứng dụng Blockchain vào thực tế

Ngày 1/6/2021, chính thức đưa vào hoạt động hệ thống tích lũy điểm thưởng đối với khách hàng thân thiết.

blog-thumb ดันสินค้าเวียดนามสู่ตลาดโลก ตอบรับกระแสความสนใจที่เพิ่มขึ้น

Fado เป็นแพลตฟอร์มอีคอมเมิร์ซข้ามพรมแดนรายแรกของเวียดนาม ที่ก่อตั้งขึ้นในปี 2557 โดยมีเป้าหมายเพื่อสร้างช่องทางช่วยเหลือ SMEs เวียดนามให้เข้าถึงลูกค้าทั่วโลก.

blog-thumb, 국제적 관심 증가하는 가운데 베트남 제품 지원

2019년 1~4월 베트남의 미국 수출량이 1년 전과 비교해 거의 40% 가까이 증가했다고 한다[1]. 이 추세가 지속됨에 따라, 베트남의 국경 간 전자상거래 플랫폼 Fado는 중소기업이 자사 플랫폼을 통해 국제 무대에서 인지도를 쌓도록 지원하는 새로운 프로그램을 홍보하고자 베트남 상공회의소(Vietnam Chamber of Commerce and Industry, VCCI) 및 베트남 전자상거래협회(Vietnam Ecommerce Association)를 비롯해 성 정부 무역증진기구 네트워크와 협력하고 있다.


Alibaba ties up with Fado to sell Vietnamese goods globally

Small and medium-sized enterprises in Vietnamese can export their products all over the world through the online market at

blog-thumb boosts Vietnamese products amid rise in international interest

Fado, is working in partnership with the Vietnam Chamber of Commerce and Industry and the Vietnam Ecommerce Association along with a network of provincial government's trade promotion agencies to promote a new program for small and medium sized enterprises (SMEs) to help them gain recognition on the international stage via its platform.


FPT Shop bất ngờ cho khách đặt hàng từ Mỹ, Nhật, Đức

Hiện người dùng Việt Nam có thể đặt hàng từ Mỹ, Nhật, Đức với kênh mua hàng Amazon ngay trên website của FPT Shop.